German metal icons Helloween have released a brand-new music video for A Little Is A Little Too Much, taken from their acclaimed new album Giants & Monsters, out today, August 29 via Reigning Phoenix Music (RPM).
Watch the video here:
The track arrives with a nostalgic, 90s MTV-inspired video concept that beams the band into a miniature doll house, playing with optical illusions to show Helloween not as monsters, but true giants. With the band’s trademark sense of humor and visual flair, the clip captures their unique spirit while matching the song’s infectious hooks.
Frontman Andi Deris explains:
“I wanted to write something about the last drop that causes a huge flooding — a little is a little too much. The story itself is a bit erotic, but in the end, it’s about all the minor things that get out of hand when you push them just a little too far.”
Guitarist Sascha Gerstner, who conceptualized the video, adds:
“Helloween have always gone against the tide of heavy metal clichés. Think of ‘I Want Out’ or ‘Where The Rain Grows’ — we never took ourselves too seriously. With this video, we wanted to carry that playful spirit into the new era.”
Giants & Monsters – The Next Chapter in Power Metal History
Order/stream the new album here.
Mixed at the legendary Wisseloord Studios (Iron Maiden, Judas Priest, Def Leppard), Giants & Monsters pushes Helloween‘s signature sound further than ever before, with relentless energy, experimentation, and their iconic dual-vocal approach.
Helloween will celebrate the release with their massive 40 Years Anniversary Tour, beginning this October in Europe with very special guests Beast in Black, before continuing into Asia and beyond. Several shows are already sold out. Full tour info and tickets: helloween.org.